Our Process

From kickoff to live site
in five days.

No months-long projects, no endless back-and-forth. We've designed every step to be fast, clear, and stress-free for you.

Here's exactly what happens
after you sign on.

1
Day 0 — Order & Kickoff

You order, we start the clock.

As soon as your order is placed and payment is confirmed, we send your onboarding form. No lengthy intake calls — just the essentials we need to get moving.

  • Package selected and payment confirmed
  • Welcome email sent within one business day
  • Onboarding questionnaire sent to you
  • Content checklist PDF provided
Already purchased? Fill out your intake form now and we can start immediately.Fill it out →
2
Day 1 — Content Collection

We gather what we need from you.

You provide your logo, brand colors, photos, and copy using our simple checklist. Don't have everything? Tell us — we'll adapt and source what's missing.

  • Logo file (PNG or SVG)
  • Brand colors (hex codes or references)
  • Photos (your own or we source stock)
  • Copy for each page (or we write it)
3
Days 1–4 — The Build

We build your site on a private staging server.

We clone your selected template, apply your brand, place your content, configure your forms, and wire everything up. You won't see it yet — we want it polished before you do.

  • Template cloned on staging environment
  • Logo, colors, and fonts applied throughout
  • Content placed on all pages
  • Forms configured with correct email routing
  • SEO fields filled in, Analytics connected
  • Mobile tested on phone, tablet, and desktop
  • Speed test — target 85+ score
4
Day 4–5 — Your Review

You get a private preview + walkthrough video.

We send you a staging link and a Loom video walking through your new site. You have 48 hours to review. We apply revisions — usually same day.

  • Staging link sent to you via email
  • Loom walkthrough video included (Timber+)
  • 48-hour window for your feedback
  • Revisions applied within 24 hours
  • Final approval confirmed in writing
5
Day 5–7 — Launch Day

We go live. You celebrate.

We connect your domain, push the site live, set up your Care Plan monitoring, and send you a "You're live!" email with everything you need.

  • Domain connected and SSL confirmed active
  • Sitemap submitted to Google Search Console
  • "You're Live!" email with login credentials
  • ManageWP monitoring activated
  • Remaining balance + first Care Plan month collected

Everything we need
to build your site.

Fill this out before your kickoff and we can start building immediately. The more you provide, the faster we launch.

🏢 Business Basics
🎨 Branding
✍️ Content
🔗 Accounts & Links
💡 Nice to Have
💬

Don't have everything? No problem — we work with what you have and help fill in the gaps. Send us what you've got and we'll take it from there.

⚡ Our 5-Day Launch Guarantee

If we don't deliver your site preview within 5 business days of receiving your content, your first month's Care Plan is free.

We don't disappear
on launch day.

Every client on a Care Plan gets ongoing monitoring, updates, and support — month after month.

☁️
Managed Hosting
Fast, managed servers with 99.9% uptime. We handle the infrastructure — you never think about it.
🔒
Security & Backups
Daily automated backups and real-time security monitoring. If anything goes wrong, we restore it fast.
🔄
Platform Updates
WordPress core, plugin, and theme updates applied monthly — tested before deployment so nothing breaks.
✏️
Content Updates
New hours, updated pricing, a new team photo — whatever you need changed, we handle it within your monthly allowance.
📊
Monthly Reports
Timber and Old Growth clients get a clean monthly report: traffic, uptime, top pages, and what we did that month.
🎯
SEO Monitoring
Old Growth clients get quarterly SEO health checks — we flag issues and opportunities before they become problems.

Tools built for reliability,
not flash.

Every tool in our stack was chosen because it's best-in-class for small business websites.

WordPress + Kadence
Website Platform
The world's most widely supported CMS with a professional page builder. Flexible, fast, and future-proof.
Cloudways
Managed Hosting
Pay-per-server hosting with one-click staging, daily backups, and excellent performance.
Cloudflare (Free)
CDN + Security
Every site gets Cloudflare for DDoS protection, CDN caching, and DNS management.
Rank Math Pro
SEO
Schema markup, meta optimization, sitemaps, and local SEO all in one powerful plugin.
WPForms / Gravity Forms
Forms
Reliable form builders that connect to email, CRMs, and booking systems. Every form tested before launch.
ManageWP
Site Management
Our dashboard for monitoring every client site — uptime, backups, updates, and performance from one place.

What to expect,
in plain English.

What do I need ready before we start?
Your logo (PNG or SVG), an idea of your colors, any photos you want to use, and the basic text for each page. We send a simple content checklist that makes it easy.
What if I need more than the included revisions?
Additional revision rounds can be added for $99 each. We can discuss this upfront if you know you'll want more flexibility.
Do I need to be available during the build?
Not at all. We just need your content upfront, then we build. Most clients spend 30–60 minutes total on the whole project from their side.
What happens to my old website during the build?
Nothing — we build your new site on a private staging server. Your current site stays live until the moment you approve the new one and we flip the switch.
Can I make changes after launch?
Absolutely — that's what the Care Plan is for. You can submit update requests any time via email. We handle up to 30–120 minutes of changes per month depending on your plan.
What if I want to add features later?
We can add almost anything to a WordPress site — booking, e-commerce, membership areas. We'll quote any additions before doing the work, so there are never surprises.

Ready to start your
5-day launch?

Book a free 15-minute call and we'll walk you through the process and pick the right package.

Rooted Coast Design

Professional websites and monthly care plans for local businesses.

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