Dark water at night with a single trail of light running across it.

Process

It takes one hour of your time and a week of mine.

Here is every day of it, written down before you spend anything. You answer some questions once, look at it twice, and the rest of the week is mine to worry about.

  • Live in 5 business days
  • About an hour of your time
  • Proofs before anything ships
  • One person, start to finish

Before the day by day

Three timelines, and which one is yours.

The week below is the website timeline, and it covers most of what I do. Two things run differently, and it is worth knowing which you are before you read it.

Most websites: 5 business days

Starter, Standard and the Reskin. The day by day below is exactly this. A Starter can land in 3 if your content is ready. The clock starts the day your content arrives, not the day you order.

Custom builds: 2 to 4 weeks

Larger sites, ecommerce, booking, portals and integrations. Same shape as below, more of it, with a longer build phase and a second revision round. The real schedule comes with your quote.

Software: discovery first

Custom software does not have a fixed timeline, and anyone who gives you one before scoping is guessing. It starts with a paid 90 minute discovery session and a written spec, and the schedule arrives with the quote. How software works.

The website timeline

Exactly what happens after you say go.

As soon as your order is placed and payment is confirmed, I send your onboarding form. It covers just the essentials I need to get moving.

  1. 1
    Day 0: Order & Kickoff

    You order, I start the clock.

    As soon as your order is placed and payment is confirmed, I send your onboarding form. It covers just the essentials I need to get moving.

    • Package selected and payment confirmed
    • Welcome email sent within one business day
    • Onboarding questionnaire sent to you
    • Content checklist PDF provided

    Already purchased? Fill out your intake form now and I can start immediately. Fill it out →

  2. 2
    Day 1: Content Collection

    I gather what I need from you.

    You provide your logo, brand colors, photos, and copy using a simple checklist. Don't have everything? Tell me, I'll adapt and help you fill the gaps.

    • Logo file (PNG or SVG)
    • Brand colors (hex codes or references)
    • Photos (your own, or add stock photo sourcing / an on-site shoot)
    • Copy for each page (or add my copywriting)
  3. 3
    Days 1–4: The Build

    I build your site on a private staging server.

    I start from the layout that fits your business, apply your brand, place your content, configure your forms, and wire everything up. You won't see it yet, I want it polished before you do.

    • Base layout set up on a private staging server
    • Logo, colors, and fonts applied throughout
    • Content placed on all pages
    • Forms configured with correct email routing
    • SEO fields filled in, Analytics connected
    • Mobile tested on phone, tablet, and desktop
    • Speed test, target 85+ score
  4. 4
    Day 4–5: Your Review

    You get a private preview, plus a walkthrough video on Custom builds.

    I send you a staging link, and on Custom builds a Loom video walking through your new site. You have 48 hours to review. I apply revisions, usually same day.

    • Staging link sent to you via email
    • Loom walkthrough video included (Custom builds)
    • 48-hour window for your feedback
    • Revisions applied within 24 hours
    • Final approval confirmed in writing
  5. 5
    Day 5: Launch Day

    I take it live.

    The moment you approve, I connect your domain, push the site live, run final checks on every page and form, and send you a "You're live!" email with everything you need.

    • Domain connected and SSL confirmed active
    • Sitemap submitted to Google Search Console
    • "You're Live!" email with login credentials
    • Uptime monitoring activated
    • Remaining 50% balance invoiced & collected
After launch

I don't disappear on launch day.

Every client on a Care Plan gets ongoing monitoring, updates, and support, month after month.

Every plan

Managed Hosting

Fast, managed servers. I handle the infrastructure, you never think about it.

Every plan

Security & Backups

Daily automated backups and real-time security monitoring. If anything goes wrong, I restore it fast.

Every plan

Platform Updates

Hosting, SSL, and domain renewals confirmed, and your site's code kept current and tested, so nothing breaks quietly.

Every plan

Content Updates

New hours, updated pricing, a new team photo, whatever you need changed, I handle it within your monthly allowance.

Custom builds and up

Monthly Reports

Custom build clients get a clean monthly report: traffic, uptime, top pages, and what I did that month.

Larger builds

SEO Monitoring

Larger build clients get quarterly SEO health checks, I flag issues and opportunities before they become problems.

See care plans From $69 a month, optional, cancel any time
The stack

Tools built for reliability, not flash.

Nothing here was picked because it is fashionable. Every piece is here because it does not break, and because I can fix it myself if it does.

Website Platform

Custom HTML & CSS

No page builders, no plugins to break. Clean custom code that loads fast and does exactly what your business needs.

Hosting

Managed Cloud Hosting

Enterprise-grade hosting with automatic SSL, instant deploys, and a private preview of every build before it goes live.

Speed + Security

Global Edge CDN

Your site is served from data centers around the world with SSL everywhere, so it loads fast even on coastal connections.

Local SEO

Structured Data (Schema.org)

LocalBusiness schema, sitemaps, and meta tags hand-tuned per page, so Google knows exactly who you are and where you work.

Forms

Formspree

Reliable form delivery straight to your inbox with spam protection built in. Every form tested with a real submission before launch.

Site Management

Uptime + Analytics Monitoring

Every client site watched for uptime and performance, with Google Analytics 4 reporting wired in from day one.

Process questions

What to expect, in plain English.

What do I need ready before the build starts?

Your logo (PNG or SVG), an idea of your colors, any photos you want to use, and the basic text for each page. I send a checklist, and I chase down whatever is missing rather than letting the project stall on it.

What if I need more than the included revisions?

Another full round is $149. If you already know you will want more room to move, say so on the consult and I will build it into the quote.

Do I need to be available during the build?

No. I need your content upfront, then I build. Most owners spend 30 to 60 minutes total on the whole project from their side.

What happens to my old website during the build?

Nothing. I build your new site on a private staging server. Your current site stays live until the moment you approve the new one and I flip the switch.

Can I make changes after launch?

Yes, that is what the Care Plan is for. Email me the change any time. I handle up to 30 to 120 minutes of changes a month depending on your plan.

What if I am slow getting my content to you?

No penalty, and I will chase what is missing. But the five day clock starts the day your content lands, and if it has not arrived within 30 days of ordering I hold your files and put the build in the next open slot rather than leaving it half finished.

What if I want to add features later?

I can add almost anything to your site: booking, e-commerce, galleries, review pages. I'll quote any additions before doing the work, so there are never surprises.

Do you use AI?

Yes, when it is the right tool for the job. I also use professional design software, development frameworks, automation and testing tools. I am not going to deliberately use slower or less capable tools to make a project look harder than it is.

What it does not do is make the work cheaper. You are paying for the result, the judgment behind it, and the fact that one person is accountable for it, not for how many hours something took.

AI does not decide what gets delivered. I direct the work, make the design and development decisions, refine the output, test everything, and take responsibility for the finished product.

Start the clock

Ready to start the clock?

Book a free 15-minute consult and I'll walk you through the process and pick the right package. Just need cards or stickers? Order straight from the builders, proofs land in your inbox in 2–3 business days.